Edited by Mary Bruno

Don't expect to see those slinky cardboard cutouts of Elvira standing alongside the Coors displays in your neighborhood 7-11 next Halloween. The Queen of the Night doesn't work for the Colorado brewer anymore, and to hear Elvira tell it, she won't miss being a beer shill. Though a company spokesperson denies it, Elvira says that letters from religious right customers--complaining that Halloween was the devil's holiday and Elvira was "like the devil-woman"--led the conservative beer maker to try to tone down Elvira and her ad campaign. "They once had six or eight Coors executives flown out from Chicago to discuss my cleavage," says Elvira. "I had every drop of hair that's on my wig taped to my chest so you wouldn't see my cleavage. They almost made me feel like I wasn't Elvira." Well, no job is worth sacrificing your identity. Elvira left Coors and plans to promote her own new microbrew label in a series of posters, public appearances, and store displays, which, she says, will show "plenty of cleavage." Coors, meanwhile, has found itself a new spokes babe: Pamela Anderson Lee. "What," says Elvira, "are they gonna do with her cleavage?"